Form, color, and typography—alongside values and vision—can make or break a brand. Framed by an interview with Pentagram’s Paula Scher and Michael Bierut, this book explores the design elements of renowned corporations in 110 case studies. Thanks to clever branding, the likes of Nike, Burger King and Uniqlo have become desirable in their own right.
Form, color, and typography—alongside values and vision—can make or break a brand. Framed by an interview with Pentagram’s Paula Scher and Michael Bierut, this book explores the design elements of renowned corporations in 110 case studies. Thanks to clever branding, the likes of Nike, Burger King and Uniqlo have become desirable in their own right.
